Our goal for this spot was to show the new Hario 02 dripper as an approachable tool for making café-level coffee at home.

We created a relatable narrative by showing a home barista making himself a cup of coffee — and then sharing it with a loved one to highlight the bigger size of this new product. 

Promoting a product through a narrative advertisement was a unique challenge, and so was condensing our little story into just a few seconds. The final product is sweet, simple, and relatable.